乜乜都 ON SALE──蔣詩慧服裝實驗展 Pop Up Shop for Something ﹣Siwai’s Clothing Experiment Exhibition

藝術新人類計劃 2016
乜乜都 ON SALE──蔣詩慧服裝實驗展

New Art People Project 2016

Pop Up Shop for Something ﹣Siwai’s Clothing Experiment Exhibition

在這個消費主義主導的社會下，物慾已成為普遍人的追求，品牌及廣告效應成為主要的購物指南，甚至佔據生活話題及消閒時間，大部份人在追潮流，可是根本沒有去了解自己真正的需要。一直從事及研究服裝業的蔣詩慧先後在澳門理工學院修讀時裝設計，其後到英國進修時裝管理碩士和文化創意產業碩士，滿懷希望的在澳門發展其對時裝的願景。先後與兩個M字頭的時裝品牌合作，但在以市場為主導之下，始終無法改變存在已久的時裝生產框框，品牌必需要緊貼季度性的潮流趨勢及不停地追求今季的爆款（根據潮流趨勢及參考其他大品牌的主推款式後模仿的服飾），為製造而生產「時裝」，此與詩慧想以人為本，及可永續發展的服裝理念相背而馳。

藉著牛房倉庫二樓的展覽廳想跳出這框框，將Pop up shop 化身在展場裡，讓觀眾仿如進入一間臨時的服裝店，可是在眼前的是體驗服裝製作的流程，由設計、起板、宣傳、生產、推廣、物流等，都一一呈現，現場還有大量的樣板及次貨，這些在設計過程已被淘汰的不完美衣飾，可能會成為垃圾，詩慧將其擺放出來，重新給予它們新的意義，同時想大家反思物質的需求。是次展覽所展出的服裝將作出售，所有展覽收益將全數捐贈予樂施會。

In our consumerist society, most people pursue a materialist way of life and thus brands and advertisements become their major shopping guide. It also becomes a major topic in leisure time and everyday life. People follow the trend without a deep understanding on their real needs.

Clothing investigator Cheong Siwai has been working in the clothing industry. She studied Fashion Design in the Macau Polytechnic Institute, before pursuing further studies in the UK, where she got MA in Fashion Management and another in Cultural and Creative Industry. She returned to Macao hoping to develop a career fulfilling her vision of clothing. While collaborating with two fashion brands with the initial M, she realised that, driven by the market, she is unable to change the existing frame of fashion production.  Brands must try hard to closely follow seasonal trends, like pursuing the ‘Hot Items’ based on fashion trends; and imitate other large brands and styles, in order to attract and retain customers. What’s more, she recognised that the whole design and production process of ‘Fashion’ was very much against her fashion concepts of ‘people-based’ and sustainability.

Siwai wants to think out of the box, through turning the 2F Gallery of Ox Warehouse into a fashion pop-up shop, where visitors entered a temporary boutique.  Witnessing and experiencing the whole production process of garments, from design, sampling, and production, to advertising, promotion and logistics. On display are also a number of prototypes / imperfect pieces, eliminated from the design process and that might end as garbage but by showing them here and giving them a new meaning, the investigator prompts viewers to reflect on consumerism.  All the displayed clothing in the exhibition are for sale, and this income will be donated to Oxfam Hong Kong.

藝術家簡介 Artist Biography

蔣詩慧在她少年時己開始研究服裝，在倫敦主力深造可持續發展服裝。曾任澳門理工設計學院客席講師、電影及本地時裝品牌藝術總監、參與服裝展覽及比賽、擔任服裝設計師、形象顧問、名店店長、歌星及演員造型師等，累積了廣泛及豐富的服裝創意產業經驗。

Siwai Cheong, studies clothing since teenage years, specializes in sustainable fashion and obtained her master degrees in London. She has been a guest lecturer in Macao Polytechnic Institute, as well as artistic director for fashion brands and movies; participated in various clothing exhibitions and competitions; worked as fashion designer, shop manager, image consultant for a luxury shopping mall, and stylist for Macao singers and artists, etc. She has accumulated and developed a deep knowledge in Creative and Fashion Industries.

策展人Curator：施援程  Cora Si Wun Cheng

開幕Opening Ceremony：20/2/2016（星期六 Saturday）4:00 P.M.

展期Exhibition Period：21/2–27/3/2016 （逢星期二休息 Closed on Tuesdays）

地點Venue：牛房倉庫二樓 2nd Floor of Ox Warehouse

免費入場 Free Admission

主辦Organization：牛房倉庫Ox Warehouse

贊助 Sponsors：澳門文化局 ICM、澳門基金會 Macao Foundation

受惠機構 Beneficiary: 樂施會 Oxfam Hong Kong 

地址Address：澳門美副將大馬路與罅些喇提督大馬路交界

No Cruzamento da Avenidado Coronel MesquitacomaAvenida Almirante Lacerda Macau

開放時間Opening Hours：12:00 ~19:00（逢星期二休息 Closed on Tuesdays）

查詢 For Enquiry : 28530026

電郵 E-mail：oxwarehouse@gmail.com

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